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Dashboard case study
Sales & Margin Performance Dashboard
A Power BI sample for revenue, profit, orders, COGS, and margin.
Business question
Which products and regions drive profitable growth?
Power BIDAXSales AnalyticsMargin ReportingPortfolio Sample
At a glance
KPIs
Revenue, Profit, COGS, Gross margin %, Orders, Average order value
Filters
Region, Product category, Customer segment, Date
Tools
Power BI, DAX, Power Query, Data modelling, PBIX review
What it shows
Single-page report with filters, KPIs, margin trend, product matrix, and segment chart.
- Revenue, profit, orders, and AOV cards
- Revenue and profit sparklines
- Margin trend with target line
Review notes
Strong analytical base. Next pass: hierarchy, spacing, readability, metric governance, and polish.
- Shrink the header and surface context.
- Make slicers cleaner and more compact.
- Use consistent KPI cards with variance.
Connects sales growth with margin, product mix, region, and segment.
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